Test your campaigns
Propose and test changes to your Search and Display Network campaigns.
- About the "Experiments" page (formerly drafts and experiments)
- About custom experiments
- Create a video experiment
- About ad variations
- About experiment sync
- About experiment statuses
- Set up a custom experiment
- Apply your ad variation
- Find and edit your experiments
- Monitor your experiments
- Apply a custom experiment
- The statistical methodology behind experiments
- Monitor the performance of a video experiment
- About one-click Target ROAS experiments for Shopping
- Monitor the performance of an App Uplift experiment
- About Performance Max experiments
- Set up Uplift experiments for Performance Max
- Set up Standard Shopping campaign vs. Performance Max experiments
- Experiments FAQs
- About App Uplift experiment creation Health Check
- App Uplift experiment best practices
- About Value-based bidding using campaign experiments for Search
- Set up multiple control campaigns vs. one Performance Max campaign
- About New Broad Match Experiments
- About Performance Max optimization experiments: text customization-Final URL Expansion
- Set up Dynamic Search Ads or Google Display Ads campaign vs. Performance Max experiments
- Build better experiments with Campaign Guidance
- About Performance Max optimization experiments: Asset testing
- About AI Max Experiments